Six Unique Boutique Hotels in Times Square
Times Square is the beating heart of Manhattan and the absolute best location in the world to stay in hotels. This bustling and iconic square is an integral part of New York City's nightlife and the hotels around it are key to the city's unique atmosphere. Near Times Square, there are quite a few special boutique hotels rated four stars, featuring modern design, cool rooftop terraces with bars, restaurants, and everything you need for vibrant evenings and pleasant accommodation right in the heart of the action.

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But wait – want to know where to even explore in Manhattan and Times Square first?
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4-Star Boutique Hotels in New York City
Hotel Scherman
Scherman is one of the oldest and most popular boutique hotels in Manhattan. The hotel is located on West 46th Street, between Eighth and Ninth Avenue, a five-minute walk from Times Square. The hotel, rated four stars, offers relatively large rooms, a very enjoyable rooftop terrace with stunning views of Midtown, a lovely lobby with a bar, and more.
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Casablanca Hotel by Library Hotel Collection
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M Social Hotel Times Square New York
M Social is an absolutely cool four-star hotel on Broadway and West 52nd Street, just a two-minute walk from Times Square. It’s a classic New York boutique hotel with vibrant and meticulous design. The hotel's public spaces are very inviting, with bars and places to eat. The hotel also has a cool rooftop terrace offering breathtaking views of Midtown. The hotel rooms aren't large but are designed in a clean and very welcoming manner.
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citizenM New York Times Square
The citizenM is a four-star boutique hotel on West 50th Street and Broadway, an easy walk from Times Square. The flagship New Yorker hotel of this Dutch boutique brand is one of the trendiest hotels near Times Square with small, cleanly designed, and immaculate rooms. The rooms are just the supporting act compared to the hotel’s public spaces like the lobby and rooftop terrace, where there are opportunities for mingling, dining, and all the fun of the bustling square environment.
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The Pearl Hotel
The Pearl Hotel is a very practical four-star hotel with less emphasis on unique design and more on adopting a clean but standard design style. Nonetheless, it's a great hotel on West 49th Street, half a block from Broadway and a three-minute walk from Times Square. The hotel has everything you need, not in a grand way, but very conveniently and invitingly, such as a lobby, meeting rooms, a comfortable gym, and of course, relatively large rooms in a clean and modern design.
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Henn na Hotel New York
The Henn na Hotel New York is a bit removed from Times Square, but it offers a unique hotel experience in Midtown Manhattan. The hotel is less than a ten minute walk from Times Square, on 35th Street West between the Seventh and Eighth Avenues, one block west of Macy's department store. The hotel combines Japanese and American design, including the dinosaur skeleton at the entrance, which has become a beloved feature. The hotel offers comfortable rooms with simple decor but quite large in New York terms and a totally cool Japanese restaurant.
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6 Tips from Guy for Finding a Great Boutique Hotel Near Times Square
The trendiest boutique hotels in New York are concentrated around Times Square, where the vibrant surroundings of the square and Midtown are an integral part of the room experience. These are special hotels with meticulous, modern design that almost explicitly target the young and trendy crowd. These are often refurbished hotels inside vintage skyscrapers, where the style and design wow factor compensate for relatively small room sizes. These hotels offer a fun experience in the evening and night, as part of the intense city vibe with a youthful atmosphere, featuring an active lobby for mingling and a bar.
The four-star hotels in Manhattan are scattered across the island, mainly in towers near Times Square in Midtown and the high-rise towers of downtown. The hotels that define themselves as boutique hotels offer a good and modern lodging experience with an impressive design effort and really good hotel standards.
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Guy's Tips
- Hotel Location – Manhattan's boutique and four-star hotels are mostly concentrated in Midtown, around Times Square and north towards Central Park and Fifth Avenue. This area is bustling with tourist attractions, busy shopping streets, and high-end restaurants. It's worth finding hotels as close as possible within walking distance to Times Square. Keep in mind that hotels located right in the square might be hectic on one hand and suffer from the noise of the bustling square on the other.
- The Season – New York is a city that's bustling all the time, year-round. Even in winter, there's a big tourism peak around Christmas and afterwards, there's still a lot of tourist traffic in the city. Despite the snow and cold, New York in winter is a special dream. Winter is the most moderate season in terms of accommodation prices and you might even find a good deal here and there for really excellent hotels in Midtown. In peak season, from spring to mid-fall, the city is very expensive and it's advisable to book accommodation well in advance because many hotels are fully booked.
- Reviews on Dedicated Sites – If you're not familiar with the luxury and boutique hotels in Manhattan or if you're not relying on word of mouth, it's very important to read reviews of the hotel in the review sections of Booking, TripAdvisor, or Hotels for example. Every site that sells hotels offers the possibility to comment on the quality of the hotel, and from the reviews, you can learn well about the advantages and disadvantages of the hotel.
- Get to Know the Hotel Virtually – Google Earth software lets you get to know your accommodation in advance. It's worth taking a tour with this cool tool, through which you can check the quality of the hotel and its surroundings. In New York, some hotels are in less pleasant locations, and with a short virtual tour, you can identify the quality of the hotel and the nearby area.

Where to Stay in New York? – The Complete Guide to Hotels in Manhattan
The five most popular areas for tourists visiting the city are:
- Times Square – Lively nightlife and theaters
- The Garment District – The best location
- Southern Midtown between Herald Square and Madison Park Square – A bustling area amidst the most famous skyscrapers
- Soho and Chinatown – A pleasant evening atmosphere with plenty of bars and places to enjoy
- Greenwich Village – New York's charming neighborhood
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